Designer Profiles: Quaverly Men’s Ties | A/W’17 Showcase

Here at the Galway Designer’s Network, we would like you all to get to know our designers a little better. This is the final installment in a series of blog posts relating to the designers who will be taking part in the upcoming A/W’17 Showcase in Tribeton on September 9th. Keep an eye out on the blog and on our social media channels over the next week and get to know our designers before the Big Day.

Ailish Green – Quaverly Men’s Ties

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Aay Kay Photography

Who are you & what kind of designer are you?  

I am Ailish Green, I make men’s ties and accessories, fully committed to sustainability in fashion and design.

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Timothée Cognard Photography

What sparked your interest with fashion & accessories?

It is an area where men can put their own identity and flair on.

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Timothée Cognard Photography

Are you self taught or did you study fashion design?  

I have a B A in Art and Design Textiles.

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Timothée Cognard Photography

What made you take your talent more seriously and want make a career out of it?   

The demand from friends and acquaintances!

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Timothée Cognard Photography

What is your aesthetic?

High quality produce and unique design.

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Timothée Cognard Photography

What are you fascinated by at the moment and how does it feed into your work?

Inspiration is constant and always changing!

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Timothée Cognard Photography

What is the biggest lesson that you have learned since you started your company?  

The power of self belief.

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Timothée Cognard Photography

What questions do you ask yourself before you begin any design project?

Do I believe in what I am doing?

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Timothée Cognard Photography

How do you stay organized when trying to design and create while balancing family or other work related responsibilities?

I assign time correctly to achieve a healthy balance.

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Timothée Cognard Photography

What advice would you give to young designers?

Try to get experience in the business end of fashion.  

***

 Model Imagery|Rós Model Management|The Face Hairdressing|Colette Manning Lacey MUA

Featured Photography|Aay Kay|Timothée Cognard|

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Ailish will be taking part in the GDN A/W Showcase on September 9th in Tribeton. There will be 3 individual showcases throughout the day:

Jewellery Design at 2pm

Millinery at 4pm

Clothing Design at 6pm.

Tickets for individual shows are priced at €15, or grab yourself a bundle ticket for €35 and spend the day in Tribeton, where you can enjoy 20% off all food all day or shop the Pop Up Market featuring all of the designers collections.  Your ticket will entitle you to a glass of prosecco, a goodie bag specific to the show and a front row seat.  If you want to get your hands on a ticket, go online via eventbrite.ie or head directly to Tribeton. There will also be a limited amount of standing tickets available for each show, but you must register your interest via eventbrite.ie prior to September 9th.

***

The Galway Designers Network  is a group of talented designers looking to create exciting clothing and accessories to ensure you can support your local fashion industry and keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio House Facebook Page  to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.

 

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Designer Profiles: Marie Goggins Millinery | A/W’17 Showcase

Here at the Galway Designer’s Network, we would like you all to get to know our designers a little better. This is the twelfth installment in a series of blog posts relating to the designers who will be taking part in the upcoming A/W’17 Showcase in Tribeton on September 9th. Keep an eye out on the blog and on our social media channels over the next week and get to know our designers before the Big Day.

Marie Goggings – Marie Goggins Millinery

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Aay Kay Photography

Who are you & what kind of designer are you?

Based in Ballyglunin, Tuam, Co Galway, I design and made bespoke headwear in using a variety of techniques and textiles.

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Mick Russell Photography

What sparked your interest with millinery?

Always had an interest in fashion and design, and in particular millinery since  I saw Philip Tracy’s black ship headpiece a number of years ago.

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Timothée Cognard Photography

Are you self taught or did you study fashion design?

Studied in Lina Stein’s International School of Millinery in Westport over the past few years, and also did a number of classes with internationally renowned milliners.

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Mick Russell Photography

What made you take your talent more seriously and want make a career out of it?

Friends and family gave me the confidence to make a career out of it.

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Aay Kay Photography

What is your aesthetic?

Primarily contemporary but this is evolving, and of course when working with a client, I aim to help them meet their style objectives.

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Mick Russell Photography

What inspired this collection?

This is my first collection and prices shown represent a number of styles and techniques. Dashes of colour fascinate me and are reflected in a number if my pieces.

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Timothée Cognard Photography

How has your work evolved since you began your own label?

Expanded range of styles and techniques, and exploring my creative side.

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Mick Russell Photography

What is the biggest lesson that you have learned since you started your company?

Allowing time for the business side as well as the design side.

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Aay Kay Photography

Describe your creative process.

When working with a client, I like to understand them and to ensure that the final headpiece really reflects them and their style.

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Mick Russell Photography

How do you get unstuck creatively?

Go outside for a quick walk or do some cooking.

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Timothée Cognard Photography

What questions do you ask yourself before you begin any design project?

What style suits the person, how will they wear it, hair up or down, outfit colour,  shoes and bag, preference for headband or elastic etc.

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Mick Russell Photography

How do you stay organized when trying to design and create while balancing family or other work related responsibilities?

Try to fix my working hours.

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Timothée Cognard Photography

How do you feel about the current state if the fashion industry?

There is a lot of fast fashion; I love the idea of people using local designers to get the outfit they want, properly fitted garments made to make everyone look fabulous.

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Mick Russell Photography

Where do you see your brand expanding to?

Expanding into different accessories and international markets.

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What advice would you give to young designers?

Don’t give up your dreams!

***

Model Imagery|Rós Model Management|The Face Hairdressing|Colette Manning Lacey MUA

All other imagery via Marie Goggins Millinery

Featured Photography|Aay Kay|Timothée Cognard|Mick Russell

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Marie will be taking part in the GDN A/W Showcase on September 9th in Tribeton. There will be 3 individual showcases throughout the day:

Jewellery Design at 2pm

Millinery at 4pm

Clothing Design at 6pm.

Tickets for individual shows are priced at €15, or grab yourself a bundle ticket for €35 and spend the day in Tribeton, where you can enjoy 20% off all food all day or shop the Pop Up Market featuring all of the designers collections.  Your ticket will entitle you to a glass of prosecco, a goodie bag specific to the show and a front row seat.  If you want to get your hands on a ticket, go online via eventbrite.ie or head directly to Tribeton. There will also be a limited amount of standing tickets available for each show, but you must register your interest via eventbrite.ie prior to September 9th.

***

The Galway Designers Network  is a group of talented designers looking to create exciting clothing and accessories to ensure you can support your local fashion industry and keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio House Facebook Page  to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.

 

Designer Profiles: Dandydoll Fashion | A/W’17 Showcase

Here at the Galway Designer’s Network, we would like you all to get to know our designers a little better. This is the ninth installment in a series of blog posts relating to the designers who will be taking part in the upcoming A/W’17 Showcase in Tribeton on September 9th. Keep an eye out on the blog and on our social media channels over the next week and get to know our designers before the Big Day.

Esther Chidi Ikegwuruka – Dandydoll Fashion

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Aay Kay Photography

What sparked your interest with fashion & millinery?

My fashion interest was sparked by my mum who was a fashion designer. I had the privilege of working and running errands for her as a young girl, from passing her the threads to taking down of her client’s measurements. I would make dresses with papers and head wraps to match. I became more interested after I came to Ireland years ago and couldn’t get anyone to make my outfits, so I decided to get myself a sewing machine to make most of my outfits till date. 

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Mick Russell Photography

Are you self taught or did you study fashion design? 

Being around my mum as a young girl really helped me learn the basics skills I need for today in fashion and designing. I never really studied fashion designing as a course. 

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Mick Russell Photography

What made you take your talent more seriously and want make a career out of it?

I’ve always been a fashion lover. I like to stand out in my designs. I get a lot of compliments on daily basis. I have a huge passion for fashion and I am really looking forward to carving a niche for myself in the fashion industry.

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What is your aesthetic?

I love elegance. I love print fabrics, feathers, trimmings and unusual laces. I source and wear a lot of them for weddings and classy events. The end result of mixing both fabrics make me want to do more.

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What are you fascinated by at the moment and how does it feed into your work?

My collections are created with my local materials and flowers. My hats are made out of different fabrics from my country and it can be worn in so many ways. I am fascinated at the moments with different designs especially from the just concluded Races in Galway and abroad. The designs are mind blowing and really inspiring.

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How has your work evolved since you began your own label?

As a young fashion designer, I practice on daily basis to develop myself. I push myself to try out new and different things, and I am looking forward to creating more classy pieces.

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Mick Russell Photography

What is the biggest lesson that you have learned since you started your company?

To believe in myself and trust my intuition. Learn from others who are good in the field and never lose focus.

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Timothée Cognard Photography

Describe your creative process.

I create my pieces from what I have in mind and with a twist as I start to create. I love that my pieces that can be styled in different ways and worn several times.

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Timothée Cognard Photography

How do you get unstuck creatively?

I rarely do but I find I switch off, I go shopping and watch some movies, chat with my kids or with that one friend who cracks me up.

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Timothée Cognard Photography

What questions do you ask yourself before you begin any design project?

I take a very good look at the fabric and design. What can I come up with? Will it compliment the body? Do I need to add any accessories to enhance the style? 

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Timothée Cognard Photography

How do you stay organized when trying to design and create while balancing family or other work related responsibilities?

One is never organised when creating anything, especially with kids around; doing the laundry and running down to the shops for quick groceries. There has to be a balance.

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Timothée Cognard Photography

How do you feel about the current state if the fashion industry?

Just do your best to be the best you can. The industry is big enough for everyone.

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Where do you see your brand expanding to?

I am currently working from home. I hope to see my brand go globally.

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Aay Kay Photography

What advice would you give to young designers?

Believe you can and you will. Set a standard and be passionate.

***

Imagery|Rós Model Management|The Face Hairdressing|Colette Manning Lacey MUA

Featured Photography| Aay Kay|Timothée Cognard|Mick Russell

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Esther will be taking part in the GDN A/W Showcase on September 9th in Tribeton. There will be 3 individual showcases throughout the day:

Jewellery Design at 2pm

Millinery at 4pm

Clothing Design at 6pm.

Tickets for individual shows are priced at €15, or grab yourself a bundle ticket for €35 and spend the day in Tribeton, where you can enjoy 20% off all food all day or shop the Pop Up Market featuring all of the designers collections.  Your ticket will entitle you to a glass of prosecco, a goodie bag specific to the show and a front row seat.  If you want to get your hands on a ticket, go online via eventbrite.ie or head directly to Tribeton. There will also be a limited amount of standing tickets available for each show, but you must register your interest via eventbrite.ie prior to September 9th.

***

The Galway Designers Network  is a group of talented designers looking to create exciting clothing and accessories to ensure you can support your local fashion industry and keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio House Facebook Page  to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.

Designer Profiles: Deirdre Kennedy Rainwear | A/W’17 Showcase

Here at the Galway Designer’s Network, we would like you all to get to know our designers a little better. This is the eighth installment in a series of blog posts relating to the designers who will be taking part in the upcoming A/W’17 Showcase in Tribeton on September 9th. Keep an eye out on the blog and on our social media channels over the next week and get to know our designers before the Big Day.

Deirdre Kennedy – Deirdre Kennedy Rainwear

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Who are you & what kind of designer are you?

Deirdre Kennedy Rainwear is my label and www.singingintherain.ie is my website.  I design and create bespoke rainwear.  All my coats are made to order and measure.  So if you want to feel fabulous in the rain and have a coat designed especially for you then check me out.

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What sparked your interest with fashion?

Its always been there, since I was a child.  My school books are full of fashion doodles, lined up on the catwalk.  However I followed the advice from others to pursue a career in business as growing up in Ireland in the 80’s art was never encouraged as a career so most of us dropped it there and then. I spent 20 years in recruitment.  Although I did enjoy this, I had this constant desire to work in something more creative.  When my second child arrived I decided to take time out and this is when I came across an advertisement where you could become part of an upcycling team and learn design and dress making skills.  A few weeks later I landed a place in St Vincent de Pauls Head office redesigning clothes they could not sell in the charity stores.  This is where it all started!

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Are you self taught or did you study fashion design?

Both really.  After spending two years in the upcycling of clothes I did a year with GTI Fashion which was amazing.  I was also fortunate to have David Young as a mentor.  David trained in Saville Row in the 80s as a bespoke master tailor and I have been working with him for the last three years now and I get his advice when I am putting my designs onto fabric.  He is amazing!

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What made you take your talent more seriously and want make a career out of it?  

I am not sure, only that when I left my career in recruitment and started to pursue fashion, things started to fall into place for me.  Its hard work but it feels right and I feel I like I am going in the right direction.

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What is your aesthetic?  

I love the black and white Hollywood movies, the music and the clothes.  I am not sure why but it brings out excitement in me.

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What are you fascinated by at the moment and how does it feed into your work?  

My first raincoat was inspired by the Hollywood actress Grace Kelly.   I wanted to create a raincoat that was glamorous, flattering and a head turner.  I bring a little of this in all my raincoats.  It rains here all the time in Galway so why shouldn’t we feel a little bit Hollywood when we put on our raincoat.

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How has your work evolved since you began your own label?  

Its still at the very early stages so it hasn’t evolved to much from when I started out.  I don’t have lots of money to throw into manufacturing so each piece is designed individually by me and on a made to order basis.  I do hope to have a ready to wear collection available in the future however.

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What is the biggest lesson that you have learned since you started your company?  

To trust your own instinct and style.

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Describe your creative process.  

When an idea comes into my head I need to put it on paper immediately.  I then work on a moodboard around this.  The idea may stay there for months before I take it up again or it could become part of another project.   Lots of sketches, fabric research and finally a pattern.

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How do you get unstuck creatively?  

Check out what other artists, designers have done.  Look through fashion magazines, Pinterest etc are all great ways to get inspired.

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What questions do you ask yourself before you begin any design project?   

It depends.  If its for a customer I meet with them and get an understanding of their style, shape, what colours suit them and then I go through some moodboards to get a more indepth knowledge of what they are looking for. I then sketch up a few designs, with fabric swatches and the customer make a decision on what they want.

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How do you stay organized when trying to design and create while balancing family or other work related responsibilities?  

Oh dear that is a tough one.  Well I work on whats a priority.  When there are no deadlines impending I spend this time organizing myself, my work area, improving processes, revisiting my goals for the year all while making sure that family, life and health needs met.  It’s a constant juggling act.   

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How do you feel about the current state if the fashion industry?

I think we need to think and educate ourselves more on our environment and human rights when it comes to the fashion industry.  We turn a blind eye to the real cost of fashion and its only when you educate yourself more on the subject that you discover the problems that are out there.  I think we all need to play our part in making fashion sustainable for everyone.

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Where do you see your brand expanding to?  

Any country where there is lots of rain!

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What advice would you give to young designers?

Persistence, follow your instinct and believe you can do it.  You can only believe you can do it by doing it.  

***

Imagery via Deirdre Kennedy

***

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Deirdre will be taking part in the GDN A/W Showcase on September 9th in Tribeton. There will be 3 individual showcases throughout the day:

Jewellery Design at 2pm

Millinery at 4pm

Clothing Design at 6pm.

Tickets for individual shows are priced at €15, or grab yourself a bundle ticket for €35 and spend the day in Tribeton, where you can enjoy 20% off all food all day or shop the Pop Up Market featuring all of the designers collections.  Your ticket will entitle you to a glass of prosecco, a goodie bag specific to the show and a front row seat.  If you want to get your hands on a ticket, go online via eventbrite.ie or head directly to Tribeton. There will also be a limited amount of standing tickets available for each show, but you must register your interest via eventbrite.ie prior to September 9th.

***

The Galway Designers Network  is a group of talented designers looking to create exciting clothing and accessories to ensure you can support your local fashion industry and keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio House Facebook Page  to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.

 

Challenges & Opportunities | The Future of Fashion Retail

Fashion retail is a multi billion euro industry with women’s clothing accounting for over fifty percent of total revenue. Once upon a time, fashion was strictly a seasonal business with most sales made in the run up to holidays or the start of school terms. Now the fashion retailing has become an year long booming industry with a constant and unyielding consumer turnover.

Now fashion retail is at a cross roads, facing certain challenges as well as many opportunities as it tries to negotiate the modern age. This week’s blog post will offer a brief look at some of these challenges and opportunities in the hope that we as members of the Galway Designers Network will be able adapt as we operate within the industry. 

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Challenges

1. Data Protection

The biggest challenge facing the retail sector today is protecting point of sale and customer data from security breaches. As stores interact with their customers online, data is being acquired by stores to ensure they meet their target market’s needs. This included vital personal information which must remain secure from hacking. In addition to this, retailers face the dilemma regarding the ethical consequences of selling this data to third parties for monetary gain.

2. Customer Acquisition

Retailers are struggling to continually drive traffic to their stores and keep returning customers. Now virtually all growth in consumer spending is being captured by e-commerce via online sales. Retailers need to stand out from not only their competitors but also from the online versions of their stores so as to ensure the store’s function in customer acquisition and retainment is relevant and successful.

3. Evolving Customer Profile

The contemporary consumer is highly informed, enabled by new technologies to access unprecedented amounts of information such as pricing, product reviews, newest trends etc. This means that retailers are finding it difficult to acquire loyalty or new customers altogether. Consumers expectations are higher than ever before; they want the best of everything – high quality merchandise, 100% availability, next-day delivery, free returns, excellent customer service – and they expect the best of everything.

Added to this, consumer class structure is evolving constantly as even the most affluent consumers find it strange to pay full price for most things, while lower and middle class consumers will push themselves into debt to afford faux luxury goods and services. This results in a difficult balancing act for retailers to stimulate purchases without being aggressive on price or delivering exceptional value. 

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Opportunities 

1. Omnichannel System

The omnichannel system offers several opportunities for retailers. It gives customers the chance to experience effortlessness in their shopping experience and enables them to be in constant contact with a company through multiple avenues at the same time: by visiting the brick and mortar store, going online via the website or  the app. They can research products and compare prices, which will ensure a company has to stay competitive to stay relevant. By completing purchases online and paying for in-store purchases via click-and-collect services, companies can also draw online consumers into their stores. An omnichannel system also gives retailers the flexibility to make near-real-time decisions to reroute products and streamline transportation to get the right products to the right locations at the right time, ensuring customer satisfaction.

2. Market Segmentation

Market segmentation enables retailers to identify the specific needs and wants of customer groups and using these insights to provide products and services which meet customer needs. Retailers can use market segmentation to ensure they do not find themselves facing a downturn in sales by creating and exploiting opportunities directed at the top and bottom consumer classes. The current rising income inequality gap has resulted in an ‘hourglass’ economy, which has placed a lot of pressure on the middle classes and an intriguing opportunity for retailers to attract the attention of the upper and lower income groups.  

The top strata of consumers often account for a disproportionate amount of consumer expenditure and given they have the means to spend, it has resulted in more retailers coming out with faux luxury products or experiences and aiming them at this market. e.g. the personal shopping experience with complimentary champagne. On the other end of the consumer scale are the bottom strata consumers, who are more conscious about how and when they spend.

ZARA provide a perfect example of how they use market segmentation in their company to ensure strong sales in all three consumer strata. ZARA will often have a ‘studio’ or ‘premium’ collection, with a slightly higher price point and higher quality merchandise aimed at the top consumer class. Then for the squeezed middle classes, the ‘special’ prices section offers consumers a chance to purchase merchandise at a slightly discounted price point, and the stock available changes week to week as new stock drops. Finally for the bottom consumer class, ZARA’s biannual sale will enable consumers to become a ZARA customer through the heavily discounted seasonal merchandise.

3. Optimizing The Offline Sales Process

One of the biggest opportunities for growth in the retail sector is the proficiency of the offline sales experience. More customers are choosing to shop online, and while they may be loyal and recurring customers, they may never darken the door of the store front. The retail sector has the opportunity to convert more customers and increase sales by creating an efficient and inviting experience for customers in store. This can be achieved in several ways: the use of promotional events will drive incremental visits; click-and-collect/buy online and pick-up in store services must be executed flawlessly; a proficient, engaging and friendly staff dedicated to good customer service.

4. Inventory Management Processes

The retail sector now have the opportunity for to greatly improve and shorten inventory management processes thanks to developments in technology and the changing pace of the fashion cycle. Buying and selling seasons are no longer mutually exclusive and stock outs result in a loss of sales for retailers. Retailers have the opportunity now to choose the right inventory for their store/channel at the exact time it is required, not six months prior as was the tradition. This not only ensures the most up to date trends and styles are supplied by retailers, but also that stock replenishment can be accomplished efficiently. Now retailers must focus on flexibility and speed to market rather than cost cutting measures.

The future of fashion retailers is standing at a precipice, and how an individual retailer chooses to navigate the various challenges and opportunities will dictate the success of the industry as a whole. 

If you are a young designer looking to make your mark in the retail sector and start your own fashion business, check out last week’s blog post for a strategy in negotiating the various challenges of going from a hobby-designer to a successful fashion business. 

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The Galway Designers Network are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs, Gayle Poppers of Kizmet Clothing and Virtue Shine of Emerald & Wax, but they need your help to make their dream a reality. Follow the link to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved in the Network. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.