‘A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.’
– Pantone Colour Institute
The PCI describe Greenery as a colour symbolic of new beginnings, representing the newness that Springtime brings. Emblematic of revival, restoration and renewal it captures the imagination leaving us all visualising lush green fields and flourishing trees. A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
The reason for Greenery being dubbed the Colour of the Year for 2017? Greenery is representative of nature, something which many of us have become far removed from due to the hectic nature of modern life. How often do any of have to time to literally take a minute and admire the beauty of the world around us?
Greenery is described as a trans-seasonal shade, enabling you to wear it now in the midst of summer sunshine, or in the Autumnal winds of October, or in the dewy light of February. Greenery is one of the most versatile shades in anyone’s wardrobe – it can be paired with neutral creams and camels, bright vivacious shades of pink or blue, rich deep reds and purples, pastel and metallic tones.
Luckily for all you , in today’s post I have created a selection of some of the best Greenery inspired pieces available right now to help you keep on top of your style game.
Interested in keeping up to date with trends like the Pantone Colour of the Year? Check out two previous blog posts about the key trends for Spring/Summer 2017 and the latest trends straight from the Resort Runways.
The Pantone Colour Institute is just one of many fashion forecasting sites that designers can look to when thinking about their newest collections. To discover more about the importance of fashion forecasting read this post to understand the impact it can have on a designer.
The Galway Designers Network is a group of talented designers looking to create exciting clothing and accessories to ensure you can keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio HouseFacebook Page to read all about the project and how you can take part.
Do you ever wonder how fashion trends are decided? Who it is that wakes up one morning and tells the world that velvet is in or that we should all be wearing feminist tshirts? Decisions like these are made by a small cohort of people in the industry called fashion forecasters.
Fashion forecasting is a relatively new discipline in the fashion industry but has become one of the most critical weapons in a brand or retailer’s arsenal. WGSN and Pantone are two of the biggest and most influential fashion companies in the world, but not many people will understand their importance.
Accurate analysis of consumer trends is vital in informing brand direction and development, in the creation of relevant products and services and ultimately in ensuring their success in a crowded marketplace, given the constantly evolving marketing and targeting techniques.
The world has moved forward from the traditional, static means of identifying consumers by demographic, geography, age etc. Fashion forecasting identifies consumers by trying to understand how and why they buy, making assertions based on their moods, beliefs and the occasion.
Fashion forecasters try to identify looks/styles that they think are prophetic, capture the mood and represent the current zeitgeist. By identifying these looks early on, it allows designers and manufacturers to go into production to meet customer demand with most textile manufacturers will begin working at least eighteen months ahead of a season.
In order to pinpoint a trend, a forecaster must immerse themselves in as many aspects of culture as possible with the purpose of gathering and absorbing vast amounts of information to collate it into a coherent and viable story. A forecaster has to take an interest in all aspects of culture from the creative arts, media and travel to underground subculture movements and developments in science and technology.
Fashion forecasters will try to predict colour, pattern/print, shape and silhouette based on their findings. It is a constant flurry of trying to gather images and collect as many ideas as possible. This enables a forecaster to easily spot a connection amongst all the fashion noise. However, sometimes, there can be one thing that is so powerful and enigmatic that it triggers an immediate reaction from the industry. These findings when combined with statistical market research and observation of socio-economic shifts give an insight into what the next emerging trend may be and show the direction and potential reaction of consumer culture.
There are two methods of fashion forecasting: short and long term. Short term forecasting is used to predict trends based on current events. It predicts colour and fabric by considering fashion events, sport, science, technology etc. Long term forecasting utilises methods of predicting trends based on economical, political and market growth point of view.
To understand the difference between short term and long term forecasting it is important to understand the different factors to be considered by forecasters. There are certain trends that are ubiquitous through the internet, social media and magazines that have come from catwalk collections. These images are used to predict the next one or two cycles in the fashion year. However, sometimes, there are major changes in the industry which will have lasting effects. Another factor that must be considered by forecasters is the importance of certain perennial elements in the industry e.g. military, 1920’s glamour or 1990’s minimalism and how these trends will never fully leave future fashion cycles.
The fashion industry is changing in ways like never before and with the rapidly changing pace of the fashion cycle, the demand placed on fashion forecasters has increased. Fashion showcases are being streamed live and retailers are obsessed with shortening the turnaround from the catwalk showcase of a collection to its availability in-store. This has changed the forecasting industry from a niche sector publishing literary reports every six months to a massive online service which is constantly creating new material. This shift towards immediacy has led to the industry often being seen as reactive rather than innovative. Many forecasting agencies will often pull from the same pool of information which inevitably leads to an overburdened and stale high street where fast-fashion dominates and short-term micro-trends have become the calling cards of the industry.
The opportunities the internet has created for the fashion industry has also made its impact on fashion forecasting. Social media is a vital platform forecasters utilise to both showcase their findings as well as keep their fingers on the pulse of the consumer market. Fashion blogging is reshaping the means by which forecasters conduct their research as bloggers become a more common source of inspiration for the public than any other part of popular culture. This has even had an effect of the employment opportunities within the forecasting sector as certain retailers see bloggers and social influencers as being more connected their demographic, pushing out the more established forecasting agencies. This has created friction in the industry as agencies try to keep their subscriptions up and remain seen as leaders in the sector, leading to them constantly aiming to raise their profile and accessibility.
These changes in the fashion industry have required fashion forecasters to make use of a more bespoke approach to catering for their clients’ needs. Carefully considered guidance is necessary for longevity in the current state of the industry with retailers being offered tailored advice to navigate forthcoming trends in order to successfully match their customers’ needs. Not only does this offer designers like us here at the Galway Designers Network an opportunity to successfully compete in the marketplace but also combat the identikit culture pervading the industry.
Despite the vast changes the fashion industry has seen since the start of this decade, if fashion forecasters can maintain their role as an inspirational resource for those who wish to be innovative and creative, the role of fashion forecasting will always remain a critical aspect of the fashion industry.
If you are a young designer looking to make your mark in the retail sector and start your own fashion business, check out the following blog post for a strategy in negotiating the various challenges of going from a hobby-designer to a successful fashion business. It might also be a good idea to read this post about how to identify your target customer or this post about the various challenges and opportunities for designers in the modern retail environment. Check out last week’s post all about tips for marketing your fashion business!
The Galway Designers Networkare looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio HouseFacebook Page to read all about the project and how you can take part.
We may be halfway’s through the month of May already but there are so many more weeks of Spring Summer Wear to come. Here in Galway, we have been particularly lucky with the weather of late and all the bright sunshine has us looking forward to the what will hopefully be a beautiful summer. This week’s post will offer a concise round up of four of the stand out Summer’17 fashion trends to give you all some fun styling and design inspiration to enjoy over the next few months
There has been a turn in the tide recently in the fashion industry as four female designers have recently taken over the role of director for some of the most well established European fashion houses. With the appointments of Maria Grazia Chiuri at Dior, Clare Waight Keller for Givenchy, Natacha Ramsay-Levi at Chloé and Bouchra Jarrar for Lanvin, feminism has been one of the key themes this season. SS’17 is all about empowering women and celebrating femininity with our fashion choices. Maria Grazia Chiuri started the trend when she showcased slogan t-shirts with ‘We Should All Be Feminists’ emblazoned across the front in her first collection for Dior and designers like Isabel Marant and Stella McCartney have also been taking part in this new feminist trend. The High Street have been quick to follow with Topshop doing some of their own versions here and here. The slogan t-shirt is one of the easiest trends to try this season, adding a new contemporary vibe to even the most basic of ensembles.
Dior SS’17 via Vogue.com
Dior SS’17 via Vogue.com
Stella McCartney SS’17 via Vogue.com
Stella McCartney SS’17 via Vogue.com
Pretty in Pink
Pink, pink, pink everywhere! If the summer of 2017 is going to go down in fashion industry for any single trend, it will be for the colour pink (and possibly the bell sleeve). From powder pink to fuschia, if you want to wear one colour that will signify that you know about trends, then wear pink. All shades were seen everywhere during fashion month on the catwalks of design heavyweights like Céline, Balenciaga, Vetements and Valentino. Every brand are doing their bit to ensure they are a port of call for the Millenium Pink Brigade, with brands like ASOS, ZARA, Topshop, Dunnes Stores, COS and & Other Stories all embracing the pink trend. For those of you who really want to kick it up a notch, team your pink pieces with vibrant red shades to ensure you look chic and on trend for spring summer.
Balenciaga SS’17 via Vogue.com
Vetements SS’17 via Vogue.com
Céline SS’17 via Vogue.com
Valentino SS’17 via Vogue.com
Savida at Dunnes Stores
The asymmetrical hemline is a key silhouette for Summer 2017. As one of the most innovative design motifs seen on the catwalks this season asymmetry highlights and elongates the body, showcasing the fluidity of fabrics to their fullest extent. The trend started on the catwalks at Proenza Schouler, Monse, Magda Butrym and Isabel Marant, and has made its way into the high street retailers like ASOS and ZARA as well as brands like our own Kizmet Clothing. The trend is super easy to wear and offers an exciting chance to refresh your wardrobe.
Proenza Schouler SS’17 via Vogue.com
Proenza Schouler SS’17 via Vogue.com
Monse SS’17 via Vogue.com
Magda Butrym SS’17 via Vogue.com
Hyper Florals & Eccentric Prints
While floral is a print that returns every season, this Summer the ever present motif has had a whole new revamp, bursting onto the fashion scene in bright acidic colours. Linked to this trend is the eccentric, vibrant coloured print trend which has been dominating the season so far. High end designers like Chloé, Balenciaga, Dries Van Noten and Dolce & Gabbana have showcased beautiful pieces with immense vibrancy, exotic blooms and unusual colour combinations. Our own Emerald & Wax is known for her daring prints and her work sits perfectly alongside her designer counterparts as well as high street brands like ZARA, Glamorous, River Island, Warehouse and Oasis. The key to wearing this trend in the best way is to ensure that the positioning of the print is of a flattering shape for your body. Mix these bold prints with other prints like stripes or gingham to ensure you are really upping your style game.
Balenciaga SS’17 via Vogue.com
Chloé SS’17 via Vogue.com
Dries Van Noten SS’17 via Vogue.com
Dolce & Gabbanna SS’17 via Vogue.com
Emerald & Wax
With Autumn fast approaching, take the opportunity to make the most of your Summer wardrobe and experiment with new trends, silhouettes and styles, because before you know it, we will all be wrapped up in parkas, camel coats and black ankle boots, trudging through the Irish winter.
Have you heard about what’s on the cards for Summer here with the Galway Designers Network, May Gathering & Galway Designers Studio House? Follow the links to read all about our current projects and how you can take part.