‘A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.’
– Pantone Colour Institute
The PCI describe Greenery as a colour symbolic of new beginnings, representing the newness that Springtime brings. Emblematic of revival, restoration and renewal it captures the imagination leaving us all visualising lush green fields and flourishing trees. A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
The reason for Greenery being dubbed the Colour of the Year for 2017? Greenery is representative of nature, something which many of us have become far removed from due to the hectic nature of modern life. How often do any of have to time to literally take a minute and admire the beauty of the world around us?
Greenery is described as a trans-seasonal shade, enabling you to wear it now in the midst of summer sunshine, or in the Autumnal winds of October, or in the dewy light of February. Greenery is one of the most versatile shades in anyone’s wardrobe – it can be paired with neutral creams and camels, bright vivacious shades of pink or blue, rich deep reds and purples, pastel and metallic tones.
Luckily for all you , in today’s post I have created a selection of some of the best Greenery inspired pieces available right now to help you keep on top of your style game.
Interested in keeping up to date with trends like the Pantone Colour of the Year? Check out two previous blog posts about the key trends for Spring/Summer 2017 and the latest trends straight from the Resort Runways.
The Pantone Colour Institute is just one of many fashion forecasting sites that designers can look to when thinking about their newest collections. To discover more about the importance of fashion forecasting read this post to understand the impact it can have on a designer.
The Galway Designers Network is a group of talented designers looking to create exciting clothing and accessories to ensure you can keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio HouseFacebook Page to read all about the project and how you can take part.
Resort Collections have become some of the most highly anticipated fashion showcases in recent years.
The resort collection came from the pre-season lines of ready-to-wear that a brand produced for their customers who would vacation during the autumn and winter months in hotter climates when all that was available in stores was the previous wintry A/W collections. The modern manifestation of the resort collection is aimed at customers who have bought their new A/W wardrobe and want to start buying pieces for their holidays, usually arriving in stores in November/December or February.
Resort collections not only provide some of the most beautiful fashion shows but some of the pieces can spend the longest amount of time in store. A designer has to ensure that their Resort Collection is universal and can be a one stop shop for their customers. Resort Collections nowadays will often see typically summery pieces side by side with some of the heaviest jackets, coats and boots, so it all has to mesh together and create an alluring aesthetic to attract customers, no matter what season they are buying for.
Below showcases some of the best of the trends from Resort 2018, from prints to specific colours to an exciting accessory. Keep reading for a little look at some of the easiest trends to follow to keep up to date with the latest Resort 2018 trends.
Trend 1 | Tropical Prints
Trend 2 | Stripes
Trend 3 | Plaid
Trend 4 | Lime Green
Trend 5 | White
Trend 6 | Flares
Trend 7 | Statement Socks
The Galway Designers Networkis a group of talented designers looking to create exciting clothing and accessories to ensure you can keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio HouseFacebook Page to read all about the project and how you can take part.
Do you ever wonder how fashion trends are decided? Who it is that wakes up one morning and tells the world that velvet is in or that we should all be wearing feminist tshirts? Decisions like these are made by a small cohort of people in the industry called fashion forecasters.
Fashion forecasting is a relatively new discipline in the fashion industry but has become one of the most critical weapons in a brand or retailer’s arsenal. WGSN and Pantone are two of the biggest and most influential fashion companies in the world, but not many people will understand their importance.
Accurate analysis of consumer trends is vital in informing brand direction and development, in the creation of relevant products and services and ultimately in ensuring their success in a crowded marketplace, given the constantly evolving marketing and targeting techniques.
The world has moved forward from the traditional, static means of identifying consumers by demographic, geography, age etc. Fashion forecasting identifies consumers by trying to understand how and why they buy, making assertions based on their moods, beliefs and the occasion.
Fashion forecasters try to identify looks/styles that they think are prophetic, capture the mood and represent the current zeitgeist. By identifying these looks early on, it allows designers and manufacturers to go into production to meet customer demand with most textile manufacturers will begin working at least eighteen months ahead of a season.
In order to pinpoint a trend, a forecaster must immerse themselves in as many aspects of culture as possible with the purpose of gathering and absorbing vast amounts of information to collate it into a coherent and viable story. A forecaster has to take an interest in all aspects of culture from the creative arts, media and travel to underground subculture movements and developments in science and technology.
Fashion forecasters will try to predict colour, pattern/print, shape and silhouette based on their findings. It is a constant flurry of trying to gather images and collect as many ideas as possible. This enables a forecaster to easily spot a connection amongst all the fashion noise. However, sometimes, there can be one thing that is so powerful and enigmatic that it triggers an immediate reaction from the industry. These findings when combined with statistical market research and observation of socio-economic shifts give an insight into what the next emerging trend may be and show the direction and potential reaction of consumer culture.
There are two methods of fashion forecasting: short and long term. Short term forecasting is used to predict trends based on current events. It predicts colour and fabric by considering fashion events, sport, science, technology etc. Long term forecasting utilises methods of predicting trends based on economical, political and market growth point of view.
To understand the difference between short term and long term forecasting it is important to understand the different factors to be considered by forecasters. There are certain trends that are ubiquitous through the internet, social media and magazines that have come from catwalk collections. These images are used to predict the next one or two cycles in the fashion year. However, sometimes, there are major changes in the industry which will have lasting effects. Another factor that must be considered by forecasters is the importance of certain perennial elements in the industry e.g. military, 1920’s glamour or 1990’s minimalism and how these trends will never fully leave future fashion cycles.
The fashion industry is changing in ways like never before and with the rapidly changing pace of the fashion cycle, the demand placed on fashion forecasters has increased. Fashion showcases are being streamed live and retailers are obsessed with shortening the turnaround from the catwalk showcase of a collection to its availability in-store. This has changed the forecasting industry from a niche sector publishing literary reports every six months to a massive online service which is constantly creating new material. This shift towards immediacy has led to the industry often being seen as reactive rather than innovative. Many forecasting agencies will often pull from the same pool of information which inevitably leads to an overburdened and stale high street where fast-fashion dominates and short-term micro-trends have become the calling cards of the industry.
The opportunities the internet has created for the fashion industry has also made its impact on fashion forecasting. Social media is a vital platform forecasters utilise to both showcase their findings as well as keep their fingers on the pulse of the consumer market. Fashion blogging is reshaping the means by which forecasters conduct their research as bloggers become a more common source of inspiration for the public than any other part of popular culture. This has even had an effect of the employment opportunities within the forecasting sector as certain retailers see bloggers and social influencers as being more connected their demographic, pushing out the more established forecasting agencies. This has created friction in the industry as agencies try to keep their subscriptions up and remain seen as leaders in the sector, leading to them constantly aiming to raise their profile and accessibility.
These changes in the fashion industry have required fashion forecasters to make use of a more bespoke approach to catering for their clients’ needs. Carefully considered guidance is necessary for longevity in the current state of the industry with retailers being offered tailored advice to navigate forthcoming trends in order to successfully match their customers’ needs. Not only does this offer designers like us here at the Galway Designers Network an opportunity to successfully compete in the marketplace but also combat the identikit culture pervading the industry.
Despite the vast changes the fashion industry has seen since the start of this decade, if fashion forecasters can maintain their role as an inspirational resource for those who wish to be innovative and creative, the role of fashion forecasting will always remain a critical aspect of the fashion industry.
If you are a young designer looking to make your mark in the retail sector and start your own fashion business, check out the following blog post for a strategy in negotiating the various challenges of going from a hobby-designer to a successful fashion business. It might also be a good idea to read this post about how to identify your target customer or this post about the various challenges and opportunities for designers in the modern retail environment. Check out last week’s post all about tips for marketing your fashion business!
The Galway Designers Networkare looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio HouseFacebook Page to read all about the project and how you can take part.
We may be halfway’s through the month of May already but there are so many more weeks of Spring Summer Wear to come. Here in Galway, we have been particularly lucky with the weather of late and all the bright sunshine has us looking forward to the what will hopefully be a beautiful summer. This week’s post will offer a concise round up of four of the stand out Summer’17 fashion trends to give you all some fun styling and design inspiration to enjoy over the next few months
There has been a turn in the tide recently in the fashion industry as four female designers have recently taken over the role of director for some of the most well established European fashion houses. With the appointments of Maria Grazia Chiuri at Dior, Clare Waight Keller for Givenchy, Natacha Ramsay-Levi at Chloé and Bouchra Jarrar for Lanvin, feminism has been one of the key themes this season. SS’17 is all about empowering women and celebrating femininity with our fashion choices. Maria Grazia Chiuri started the trend when she showcased slogan t-shirts with ‘We Should All Be Feminists’ emblazoned across the front in her first collection for Dior and designers like Isabel Marant and Stella McCartney have also been taking part in this new feminist trend. The High Street have been quick to follow with Topshop doing some of their own versions here and here. The slogan t-shirt is one of the easiest trends to try this season, adding a new contemporary vibe to even the most basic of ensembles.
Dior SS’17 via Vogue.com
Dior SS’17 via Vogue.com
Stella McCartney SS’17 via Vogue.com
Stella McCartney SS’17 via Vogue.com
Pretty in Pink
Pink, pink, pink everywhere! If the summer of 2017 is going to go down in fashion industry for any single trend, it will be for the colour pink (and possibly the bell sleeve). From powder pink to fuschia, if you want to wear one colour that will signify that you know about trends, then wear pink. All shades were seen everywhere during fashion month on the catwalks of design heavyweights like Céline, Balenciaga, Vetements and Valentino. Every brand are doing their bit to ensure they are a port of call for the Millenium Pink Brigade, with brands like ASOS, ZARA, Topshop, Dunnes Stores, COS and & Other Stories all embracing the pink trend. For those of you who really want to kick it up a notch, team your pink pieces with vibrant red shades to ensure you look chic and on trend for spring summer.
Balenciaga SS’17 via Vogue.com
Vetements SS’17 via Vogue.com
Céline SS’17 via Vogue.com
Valentino SS’17 via Vogue.com
Savida at Dunnes Stores
The asymmetrical hemline is a key silhouette for Summer 2017. As one of the most innovative design motifs seen on the catwalks this season asymmetry highlights and elongates the body, showcasing the fluidity of fabrics to their fullest extent. The trend started on the catwalks at Proenza Schouler, Monse, Magda Butrym and Isabel Marant, and has made its way into the high street retailers like ASOS and ZARA as well as brands like our own Kizmet Clothing. The trend is super easy to wear and offers an exciting chance to refresh your wardrobe.
Proenza Schouler SS’17 via Vogue.com
Proenza Schouler SS’17 via Vogue.com
Monse SS’17 via Vogue.com
Magda Butrym SS’17 via Vogue.com
Hyper Florals & Eccentric Prints
While floral is a print that returns every season, this Summer the ever present motif has had a whole new revamp, bursting onto the fashion scene in bright acidic colours. Linked to this trend is the eccentric, vibrant coloured print trend which has been dominating the season so far. High end designers like Chloé, Balenciaga, Dries Van Noten and Dolce & Gabbana have showcased beautiful pieces with immense vibrancy, exotic blooms and unusual colour combinations. Our own Emerald & Wax is known for her daring prints and her work sits perfectly alongside her designer counterparts as well as high street brands like ZARA, Glamorous, River Island, Warehouse and Oasis. The key to wearing this trend in the best way is to ensure that the positioning of the print is of a flattering shape for your body. Mix these bold prints with other prints like stripes or gingham to ensure you are really upping your style game.
Balenciaga SS’17 via Vogue.com
Chloé SS’17 via Vogue.com
Dries Van Noten SS’17 via Vogue.com
Dolce & Gabbanna SS’17 via Vogue.com
Emerald & Wax
With Autumn fast approaching, take the opportunity to make the most of your Summer wardrobe and experiment with new trends, silhouettes and styles, because before you know it, we will all be wrapped up in parkas, camel coats and black ankle boots, trudging through the Irish winter.
Have you heard about what’s on the cards for Summer here with the Galway Designers Network, May Gathering & Galway Designers Studio House? Follow the links to read all about our current projects and how you can take part.
The fashion industry has undergone some pretty significant changes over the course of the new millennium.
Trends are dictated less and less by one It-Girl/Celebrity or one designer showing in Paris/London/New York/Milan and there is a surplus of disposable income like never before. As a result of this new found financial freedom, fashion is starting to become dictated by us, the People, as we have more money to spend on the clothes we want. We as consumers and fashion lovers have drastically changed the ways designers, creative directors and buyers have had to approach their jobs.
This week’s blog post is going to explore three new developments in the current fashion landscape which have been directly influenced by us and how we are approaching fashion in a modern world.
Sustainability is trendy
One of the biggest developments in fashion in recent years is the move towards socially just, organic or fair-trade fashion. The cosmopolitan middle class of the industrialised nations in the Western World are more aware than ever, thanks to the widespread availability of news and media, how immoral some clothing production and manufacturing methods have become. No longer ignorant to the damage fast fashion has caused, designers and buyers are increasingly looking for goodly alternatives to satisfy the now savvy consumer.
The LOHAS Market
Consumers are now looking for fashionable clothing which has been manufactured under environmentally friendly and socially just conditions. Designers and buyers have to make smart decisions in order to meet the high standards of this new target market, an educated middle to upper class grouping known as LOHAS, which stands for lifestyle of health and sustainability. These people want to buy clothing that is socially conscious but without any concession on style. Nowadays, ethical fashions are compatible with the desire for mass consumption, given they are no longer inferior to the mass produced competition.
Fashion with Social Criteria
Designers and buyers have to look out for materials which have been grown or processed organically without the use of chemicals, pesticides or pollutants, and without the wasteful use of natural resources like water. They have to ensure that they are liaising with suppliers who are ensuring an infallible application of social criteria in regards to working conditions whereby the staff receive reasonable wages and working hours, adequate health and safety protections as well as a ban on any child labour. The current move towards market globalisation along with technological advances have meant that production, networking, purchasing and shipping of clothing for the Western market have created numerous ethical black holes for consumers. We as consumers are aware more than ever before of the hazardous conditions in which some clothing is produced for the West, and the fashion industry have become acutely aware of the resulting backlash.
Gone are the days of fair-trade fashion being associated with hemp trousers – sustainability is chic, and the People have created a need to meet the growing gap in the market.
Changing Fashion Cycle
Now, now, NOW: A shift towards immediacy
Today, fashion shows are being streamed live and we, the consumer, have become obsessed with shortening the turnaround from catwalk to wardrobe. As a result, the fashion industry has had to change in ways like never before and the fashion cycle has had to evolve to keep up with consumer demand. Gone are the days of design houses showcasing looks in a catwalk presentation and the consumer having to wait six months for the new collection to drop. Designers like Burberry and Tommy Hilfiger have adopted a ‘See Now – Buy Now’ model with catwalk looks being readily available as soon as the clothing hits the runway. Consumers want to be as trendy and fashion forward as possible as soon as possible and this has created a whole new dynamic in the fashion industry.
The rise of the Fashion Blogger Fashion blogging is reshaping the fashion cycle as the People have looked to bloggers more and more as a source of inspiration. If a blogger has it, a designer, buyer or retailer knows the customer will want it sooner rather than later. No better way to have your item sell out than have it featured in a blogger’s Instagram. Consumers do not want to wait to have their favourite bloggers latest accessory, which has shifted the fashion cycle from a waiting game to a now is not soon enough space.
The idea of a fashion cycle is becoming more and more obsolete as we as consumers have decided to disregard its rules and we slowly move towards a constant and immediate fashion continuum.
The Smartphone, the modern fashion magazine
Technological developments in recent years have had a dramatic effect on fashion. The advent of the smartphone and laptop have created new tools to harness our interests by enabling us to constantly keep up to date with fashion news through multiple media channels: online newspapers and magazines, fashion blogs, fashion related YouTube subscriptions and other social media platforms like Facebook, Instagram and Snapchat. We are living in a sea of continuous fashion feeds and designers have to create work that is not only trend driven but also conscious of the fashion culture within which they are being created and viewed to satisfy the interests of their consumer base. Designers are no longer creating clothing with a view to how it will look on a runway or in a printed magazine; now they have to create with a square Instagram frame or YouTube thumbnail in mind.
Your Order is on its way: The Internet & Changing Shopping Habits
Technology has streamlined business interactions and impacted consumers shopping habits unlike nothing before. We are conducting transactions in a much more efficient manner than ever before. With a few simple clicks, we can have clothing at our front door in a matter of hours. The advent of e-commerce has meant that designers and retailers now not only have to stay connected to the people who walk in and out of their stores, but they also have to form a critical understanding of the customers who buy from their brand online. Our choice to consume much of our fashion content and conduct purchasing online has given designers and buyers the opportunity to form a comprehensive study of a detailed analysis of our buying habits in having access to our internet history. Technology has been able to capture consumer information which is critical for designers and buyers when making decisions about a future seasons’ range plan i.e. size, colour, silhouette, macro/micro-trends etc.
By understanding the influence technology has had on us as consumers, designers and buyers can assess market trends, enabling them to make smart decisions in the future.
The biggest change to have struck the fashion industry in recent times is the influential role our voice as consumers has begun to have. We are dictating the trends in deciding what we want to buy and while there are those still out there who will heed the advice of Anna Wintour and her ilk, more and more designers and buyers are coming directly to us, the People.