An Interview with Roseanne Mc Namee

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How did you begin your interest in design?
I always had an interest in fashion, my nana would have made clothes for us in the past and I suppose I knew from then I had an interest in Fashion. I started out in Galway Technical Institute for two years studying fashion design and graduated from St Angela’s College in Sligo studying BA in Fashion Design, Textiles with business management.
What’s your practice like? Do you work from a studio or are you based at home?
I am based at home, I work full time in Retail and I do my fashion part time. Hopefully one day my career in fashion will be a full time job.
What artists/designers have inspired you over time?
I absolutely love Ashi Studios the designs are very structured but elegant and this is an interest I have also. Another designer I’m in awe of is Balmain he is amazing I love his beading and his placements on garments and especially the fabrics he uses.
Tell us about the last collection you created and the inspiration behind it? 
My latest collection is based on the Aran Island’s on inish mor. The concept came from the natural habitat and surroundings of the Island. My colour story is very rich deep tones combined with soft colours that reflect the true beauty of the island.
What materials are you most drawn to working with?
I love working with leather and suede although they can be tricky to get used too. I like to work with other materials such as chiffon and organza to have simplicity and flow. Knitwear is also a favourite of mine.
What are your next steps with your brand?
I’m looking to expand my business and open my own store in the future.
What connections do you have to other designers and how do you feel about collaboration?
I think its great to learn new techniques of other designers and it’s a great way of getting to know the designers network. I am working on establishing my own brand at the moment and that’s my main interest and ambition.
If you could only choose one piece of design, what would it be?
If it had to be one piece I think it would have to be the fur top and leather blue skirt.

Roseanne is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

You can find more of her work on Facebook and  Instagram .

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

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An Interview with Ann Petrov

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Photograph by  Kasia Ratajczak in association with Ros Model Management.

How did you begin your interest in design?

I have always loved designing, when I was young i made clothes for my barbies and other dolls. That was only time I was actually playing with them. When I got older I figured that I didn’t like clothes what were in shops and tried to make my own clothes out of my mum’s or sisters old clothes. So it has been always there. My love to knit and crochet has just well blended into it.

What’s your practice like? Do you work from a studio or are you based at home?

Great thing about knit and crochet is that I can take it EVERYWHERE! But I am yarn hoarder by shame. I have a studio at home full of wool/yarn.

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What artists/designers have inspired you over time?

I love pops of colour, and many high end designers, eg. Vivienne Westwood, have inspired me and I would have followed their work. Lately I find hard to get inspirations from catwalks. I really enjoyed Versace and Chanel’s new AW18/19 collection and it has made me excited for next season. It hasn’t happened for long time.

Tell us about the last collection you created and the inspiration behind it?

I wanted to use pink and grey contrast and be dearing. Also move away from accessories and do more clothing. I love pink roses or any flowers, I use them in my house and against grey background. So Feminine delicate soul with the strong mind would be the idea behind it.

Tell us about your process and how you take an idea and transform it into a finished piece?

I pick colours first then details and then work my way around it. Lot of the times I let wool to take me places, “wondering hook” so called. I try to sketch down if I have idea and have mood boards handy to stay in track.

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What materials are you most drawn to working with?

Natural fibres like cotton, merino, alpaca etc etc. Silk, casmere and viscous has really come now my attention as well, specially when they have been blended in with one of the main wool produce.

What are your next steps with your brand?

AW18/19! Absolutely smitten about it!

What connections do you have to other designers and how do you feel about collaboration?

I love working with other designers and pass on my knowledge or take on theirs when
needed. I don’t see myself as competiton nor do I see them to be mine. Instead I like to consider us as bid strong creative family where we support each other and encourage each other to look and reach bigger.

If you could only choose one piece of design, what would it be?

Probably my gold top what am I going to wear on the event! Its casmere and merino mix,
there is movement and I absolutely love that colour!

Tell us a funny story/highlight from your career?

I think it must be how I met Gayle, My Wifey and business partner. We knew each other for quite a while but never really made effort to meet. One failed market together with kids in tow and next thing we were organising fashion show! We have had rows but she is the rock who gets me up and keeps me going when I want to throw in the towel. I dont think I would have done all of it without her!

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Ann Petrov is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

An Interview with Irene Curran

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How did you begin your interest in design?

My designs are all vintage inspired, my love of vintage goes back to childhood.

What’s your practice like? Do you work from a studio or are you based at home?

I work from home, which is great as I have a three year old toddler who loves ribbons and feathers almost as much as I do

What artists and designers have inspired you over time?

I’m very inspired by historic milliners, such asCaroline Reboux who invented the cloche hat. I also adore the sophistication of vintage coco Chanel.

Tell us about the last collection you created and the inspiration behind it?

My recent work is mostly inspired by the 1930s with lots of turbans and heavy embellishments.

Tell us about your process and how you take an idea and transform it into a finished piece?

I work in a very free flowing and organic way, letting the material shine as much as possible.

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What materials are you most drawn to working with?

I love natural materials like wool felt and silks.

What connections do you have to other designers and how do you feel about collaboration?

 

I love working with other designers, most frequently I work with kinsale based Charlotte and Jane and Limerick based Caroline Mitchell. I love coming up with a hat to finish an outfit

If you could only choose one piece of design, what would it be?

Hans J. Wegner wishbone chair.

 

You can find more of Irene’s work on her website, facebook or instagram.

Irene Curran is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

An Interview with Cherie White

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How did you begin your interest in design?

I think I’ve always needed to have an artistic outlet, as a child I would have been constantly drawing everything around me and became interested in sewing as a teenager. As well as being glued to The Clothes Show every Sunday afternoon, especially fashion week specials. As an adult I became interested in the technical side of making and found that costume in theatre and film/TV was the perfect place to combine that skill and the love of watching characters come to life. I would say it was through working on period productions that I fell in love with vintage underpinnings, my start has been a very practical hands on approach. From getting to make beautiful clothes with luxurious fabrics, to dressing cast and seeing how they work. I love the way a piece of cloth when it is  cut and draped the right way can transform the person inside. 

What’s your practice like? Do you work from a studio or are you based at home?

My daily practice is between home and a studio in town, it all depends on where I am in the process as to where the best place to be is.

What artists/designers have inspired you over time?

Vivienne Westwood was probably one of the first and over the years Gautier, Commes des Garçon, Alexander McQueen, Galliano and of course Chanel and Dior through to performance artist Leigh Bowery who’s crazy imagination always gets me excited. 

Tell us about the last collection you created and the inspiration behind it?

The last collection I created was for street spectacle theatre company Macnas in October 2017. Even thought I have 17 years experience designing and making this will be my first personal collection under the name Vintage Desire Boutique. I’m very excited to finally bring a dream that has been bubbling away for a while to reality, 1930’s lingerie and Art Deco architecture have been the inspiration for this collection.

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Tell us about your process and how you take an idea and transform it into a finished piece? 

I’m very much a process based designer, as in my approach usually starts off with a fabric that inspired me. I love working directly on the mannequin, drapping and shaping around the form. Understanding the properties of the fabric. Then I sketch to refine the idea, which leads me onto pattern drafting and making prototypes of the garments. This way you see if there are still aspects that need to be refined. for this collection I have been drawn to silk and satin, but I also love working with leather and I fully expect that to creep in too.

What are your next steps with your brand?

I’m still at the beginning stages of this, so developing a social media presence and working on the website are the next steps for me. 

What connections do you have to other designers and how do you feel about collaboration?

As an artist I have collaborated many times in the theatre world and always enjoy and always enjoy and appreciate the connection you make and how the work grows through honest communication and an openness to share and learn. As for my own work, well I’m only just starting to bring this to life so this is my baby right now. Let’s see what the future holds. 

If you could only choose one piece of design, what would it be?

I honestly can’t choose one piece of design…The world is full of amazing creativity.

Tell us a highlight from your career?

I feel blessed to have had the opportunity to travel and work with wonderful people. I think getting to work in Austin Texas in 2016 with Macnas and bring magic to the streets will always be something I’ll never forget. But right now being part of the S/S 2018 fashion showcase and starting on this new journey is a very big personal highlight and one I’m bursting with excitement about 

 

Cherie White is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

An Interview with Marie Goggins

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How did you begin your interest in design?

I’ve always had an interest in design, and I had an opportunity a couple of years ago to explore my interest in fashion. I did a few dressmaking  courses in Dublin, hosted by Roisin Cross Silks (RCS) that were taught by some of Ireland’s leading designers for Wedding Dresses. Some of my classmates designed knitwear and handbags. One of the attendees recommended Lina Stein’s international Millinery School located on the doorstep of Westport. I contacted Lina and everything took off  from there.

What’s your practice like? Do you work from a studio or are you based at home?

I am based at home and was fortunate to be turn my hobby room into a more dedicated and focused workspace.

What artists/designers have inspired you over time?

Inspiration comes from the nature around me, catwalk trends, historic fashion plates and classic movies 1930’s-1950’s. Classic designers such as Givenchy, YSL are a great source for generating new ideas. Exploring the RCS fabric showrooms is great firming up ideas on colour and fabric choices. Judith is great on suggesting colour combinations.

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Tell us about your process and how you take an idea and transform it into a finished piece?

I tend to play around a little with an idea, decide how it will be attached, test materials on a shape, prepare base or frame, constantly checking the emerging piece in the mirror until it is fully finished. I am a big fan of having pieces fully hand stitched, it would be extremely rare for me to use glue instead of hand stitching.

What materials are you most drawn to working with?

I work with sinamay, buckram, felt, sisal, tressa braids, esparterie, leather, thermoplastics to develop the foundation shape. I love working with silk, the finish is truly sumptuous. In addition to freeform pieces I enjoy working with blocks. I recently started collaborating with Colman of C G Hat blocks (facebook.com/C-G-Hat-Blocks) in Co. Galway on some bespoke  new and exciting fascinator and hat shapes.

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Marie is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18.

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

 

Limited Tickets Available!

An Interview with Frances McGonigle

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How did you begin your interest in design?
My interest in design began when I was in craft school. When I finished at the school I started making very elongated feature mirrors inspired by 1920s rectilinear designs. These looked like metal but were actually made from recycled cardboard. I worked on these pieces alongside interior designers, shops and at one stage a set designer, until I packed it in to go to art college to do a degree in painting.
What’s your practice like? Do you work from a studio or are you based at home?
My studio is at my home in the Ox Mountains, County Mayo. These are pre-ice age low mountains, and they are fantastic to get lost in on a painting expedition. Or any kind of an expedition, for that matter. It’s a beautiful place to be.
What artists/designers have inspired you over time?
Designers/Artists? I love love glam and punk looks- I love Pam Hogg’s work for example. One the other end of the scale, Edith Head is a top favourite of mine – the clothes she designed for film are swoon-worthy. I’m drawn to geometric, stepped designs from Art Deco. It all goes in the mix. I won’t go there with painters – I’d be here all day!
Tell us about your process and how you take an idea and transform it into a finished piece?
My process always starts with sketches. I usually then surface pattern various textiles using batik techniques- brush, tjap, tjanting, sgraffito. Mark-making and creating a painterly look is very important to me. I love to layer these patterned textiles, creating textures along the way. Then I refer back to the shapes I’ve drawn and start to construct the pieces, one item at a time. Each jewelry piece is one-of-a-kind.
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What materials are you most drawn to working with?
I love working with any raw material that can be surface patterned. I like everyday/humble material that can be manipulated into something glamorous or luscious – I really have a lot of fun doing this.
If you could only choose one piece of design, what would it be?
My choice of one piece of design? Mies van der Rohe’s Barcelona Chair- Yes Please….Thank You! I could live on this chair, and dream, and sketch…!

 

 

Frances  is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

You can see more of her work on her website and Instagram


First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

An Interview with Patrycja

I’ve started my adventure with soutache in 2014…

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How did you begin your interest in design?

I’ve started my adventure with soutache in 2014, and the year after I became a mom. Because of many reasons, I couldn’t go back to work and it was terribly irritating that I had nothing to do besides dealing with the house and kid. The role of a housewife didn’t suit me well. So I decided with my friend, that we open a small business based on local Irish markets with handmade things. Again I tried many techniques, among other loom beading which I have come back to after a long time. The idea of working together died very quickly but I’m still here.
I thought soutache was something that I wanted to try, but I was afraid that the time it took would discourage me, so I ordered just a few meters of cord, some beads and I looked for tutorials and just began sewing. At first, I was basing it on tutorials available on the network and copied the patterns that I liked, (I’m sorry for all victims, most of these pieces have been recycled) but I quickly came to the conclusion that this was not the way for me. I started to design my own compositions, always creating something new. It’s very rare for me to copy my pieces because the monotony bores me terribly.
I love soutache so much today and more than three years later, I cannot imagine a day without a needle and thread in hand. I have so many ideas that it is enough to keep me occupied over the next few years of very hard work.

What’s your practice like? Do you work from a studio or are you based at home?
I’m working at home. I have another job so I’m catching every single minute to create something new.
What artists/designers have inspired you over time?
I didn’t have any proper inspiration from other artists or designers to begin with. When I started my journey, I just saw a few pictures on Pinterest and decided to try it out. Later I found Dori Csengeri, which is funny because she’s the first ever person working with soutache and using it to make jewellery. It does not change the fact that my style is completely different. After a period of learning, I never tried to imitate anyone but I can say that I am still looking for my path as a designer. Hence, experiments, learning new techniques and continuous learning are all a part of it.
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Tell us about the last collection you created and the inspiration behind it?
The collection that I last created is inspired by specific colors, specifically ultra violet and peacock colors. Of course, black with rainbow colors could not be missing from this too.
I try to follow my imagination, therefore every piece will be completely different.
Tell us about your process and how you take an idea and transform it into a finished piece?
I am quite meticulous when it comes to design. I spend a day to design a few times in a month. I sit with a sketchpad in the morning and set a goal, for example: 20 necklace designs. I stay focused until I realize it. Usually, after such a design session,
I have 2-4 good ideas to implement.
The next point is the preparation of materials, that is, searching for matching strings, beads and all the stuff I need. At the end I can sit with a thread and needle and focus only on what I do. Often my works evolve during the creative process, which is an advantage for me.
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What materials are you most drawn to working with?
Soutache cord and beads. But last days I started some experiments with copper.
 What are your next steps with your brand?
Change of name as I think.
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You can find more of Patrycja’s work on her facebook.

Patrycja  is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

An Interview with Rita White

‘I have always loved drawing, making and altering clothes and generally I had a huge interest in fashion.’


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How did you begin your interest in design?

I have always loved drawing, making and altering clothes and generally I had a huge interest in fashion. My background is Nursing and Psychology but my passion is Art and Design. I did the GTI course in Fashion Design in 2007 and then went on to get an Honours Degree in Art and Design, GMIT in 2012.

What’s your practice like? Do you work from a studio or are you based at home?

 I work from home, I draw on white paper in black ink and then add colour. I then begin the design process and digitalise my designs to suit scarves.

What artists/designers have inspired you over time?

 Definitely Alexander McQueen, Prada and artists like Louise Bourgeoise and some illustrators. I like those who have their own unique styles that are unmistakably theirs.

 

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Tell us about the last collection you created and the inspiration behind it?

I draw my inspiration like most designers and artists from the world around me. I love walks on Howth Hill, Dollymount Beach and all the awesome places in Dublin and Galway. I draw from memory and my imagination. I love birds and a lot of my drawings unintentionally become birds and butterflies that then become characters with their own style, such as the birds that wear shoes. Another drawing I have is from people watching in Dublin while I was sitting having a coffee. All the different people from school kids with heavy bags to dog walkers, sensible shoes people, cool people, tired people and the dressed up girls on a day out. Some of the other drawings come about as I draw as a form of relaxation and unconsciously draw what may be on my mind in a sort of abstract way. For instance, when I was moving, I kept drawing lines and a pretty little house right in the middle of a big city.

Tell us about your process and how you take an idea and transform it into a finished piece?

 I am compelled to draw and I find it very relaxing. When I really like a drawing, I then start to add colour. I scan the hand drawing, add colour and then start to design using Illustrator or Photoshop. I then finish the design with the desired colours and juxtaposition. This part takes the longest time as I love colour and design and getting the right placement and colour to create a design I’m satisfied with takes a lot of changing and experimenting. Listening to music such as Lord Huron or Fleet Foxes at the time also helps, sounds idyllic but the focus has to be sharp! Finally the design is sent away to be printed onto silk.

What materials are you most drawn to working with?

I think everyone loves silk, the luxurious feel and the shimmer of color. The fact that its a sustainable natural fibre adds to its appeal. It looks so good as a scarf. I always admired Hermes scarves and clothing and the silk used was an unmistakably huge element to their success. I needed a fabric that could reflect the colors I wanted. I have always admired silk as luxury precious fabric. I have also used other fabrics such as cotton which is great for colour also, it is very soft with natural fiber and lovely to wear. I have also tried wool/modal for rectangular scarves but the appeal always returns to the silk.

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What are your next steps with your brand?

I would love to expand into clothing, dresses etc, I already do some ties and pocket squares. I’d love to be in the larger retail outlets and get more internet and international recognition, especially from America.

I am making lots of textile prints at the moment on different fabrics for use as dresses and tops etc.,

What connections do you have to other designers and how do you feel about collaboration?

At the moment I am still in the process of defining my own brand and I want to create a strong definite image that is unmistakably ‘ritawhite’. When I feel happy with that I would love to collaborate. I am currently working with a few other designers on projects but its early days and we will see how it goes.

If you could only choose one piece of design, what would it be?

A favourite piece? I think it would be Orange birds, because I clearly remember the day I saw the large bird basking in the stormy sea. It was a very stormy day with high wind and waves and it just kept was totally unfazed by the storm and appeared to lay back and enjoy going with water. The abstract drawing that I did later from memory was to me the perfect reflection of that moment.

Tell us a highlight from your career?

My highlight at this stage is the nomination for the award. I also love when someone gives me feedback about how much they love my scarves and that they are very recognisable as being different and being unique.

I love when I am asked to collaborate or do a unique piece for someone.  I was also delighted to see my scarf being worn by Margaret Molloy who established ‘wearingirish’ .

 

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You can find more of Rita’s work on her website, facebook or instagram.

Rita White is one of the featured designers in the Galway Designers S/S Fashion Showcase ’18

First Show starts @ 5.30pm
Doors open 5pm
Interval @ 6.15pm – TheDirty Circus Performance
Second Show @ 6.45pm

There will be a Pop-Up Prosecco Bar provided for your refreshment

After the show, you are invited to join the ‘Afterparty’ for some cocktails above in the Tribeton Bar.

Tickets are €12 and can be purchased from Tribeton or from the Galway Designers Studio House, located in the Cornstore Mall.

They can also be purchased on the door for €15
Limited standing tickets available on the door for €7

Tickets get you a seat with goodie bag and 20% discount off any Tribeton food purchases

Limited Tickets Available!

HOW TO GET NOTICED BY BLOGGERS WHEN SELLING ON ETSY (OR ONLINE)

So you’ve made it to Etsy (or opened an online business), kudos to you! You’ve set up your beautiful shop, you’ve worked on your detailed product descriptions to overcome SEO and now you’re wondering how will people know that you’re somewhere ‘out there’.

Well… there are a few ways how these things might happen. To me, it seems the basis of it all is still this little word called ‘communication’ and various forms and strategies that are related to it.

COMMUNICATE WITH A GOAL IN MIND

It can’t be emphasized enough that creating, holding and keeping up good relationships with your customers as well as peers in your network is a MUST. Turn your ‘nice’-button to the max and start making friends. Having friends in the business scene will get you further.

If you’re able to please a customer with your products and buying experience then there’s a more likely chance that they will rave about their awesome experience to others as well. This is especially true about fashion bloggers or today’s vloggers (short for video-bloggers) who often do product reviews in front of a screen and if you’re lucky enough to get mentioned this could bring a lot of good exposure to your business.

However, getting their attention is the key to getting noticed and mentioned in their blogs or vlogs. There are many roads that might lead you there eventually – some longer, some shorter. But getting started by following their blogs, commenting on topics that are genuinely interesting for you and engaging in online conversations is a good first step.

NETWORKING IN THE NAME OF BUSINESS

Selling something online is a tough business but having a group of like-minded people support you on the way is a good start. So my suggestion to you would be to find ways how to collaborate with your fellow peers to create ‘win-win’ situations. Organize a fashion show together with other designers, join forces and set up a pop-up shop at a local fair or city in anticipation of big holidays (Thanksgiving, Christmas, Valentine’s Day etc).

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Women helping other women succeed will have a better outcome than everyone trying to make it on their own. In the process of running mutually beneficial projects, you’ll make new friends and partners, get more insight into how other people are working and simply think bigger. Networking, when done the right way, leads to important new connections, meeting the right people and getting your foot in the door. Plus, it’s always great to meet people that are having similar kind of hurdles when it comes to running online businesses.

The good news is that when you’re organizing a joint effort such as a fashion showcase, a pop-up shop or a networking night it’s always a great idea to involve known local bloggers or newspapers in the events. Invite the blogger or reporter over, give them a free seat, meet up and ask for advice or invite them to come and give a talk at your networking event to educate others about blogging in general.

COLLABORATING WITH STRANGERS

Getting good collaboration offers from strangers on Etsy might initially seem the very unlikely thing to happen, however, you might be surprised. If your Etsy shop looks appealing, the quality of your product pictures is high and your personality oozes through the descriptions, then you might get picked up by other fellow Etsy sellers/bloggers. After all, on Etsy you’re both the seller as well as the buyer and everyone loves looking at pretty things.

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There are 2 ways how getting noticed and offered a collaboration might happen: 1) they’ll ask you if it’s OK to blog about you and your products 2) they’ll ask you to send some free stuff that they’ll take photographs with or of, that they might video blog about and offer you some exposure through that.

The first option, of course, is the less risky business, because then you won’t have to send any free stuff to a stranger at your own cost. The least you might be asked to do is to answer questions and share your product photos. So it’s always a good idea to keep a collection of work in progress shots, images about your workspace or studio, or amazing product photos at hand. The latter, by the way, makes also great material to use on your Instagram or Facebook channels.

Option 2, as shady as it sounds, however, could also be a blessing in disguise. A fair warning before you start sending free stuff to someone: make sure you do your background check: look at the person’s blog, vlog or photographs, see how many followers they’ve got and if the audience fits your brand’s, and ask if you can use the photographs (if the person is asking your products to use on a photo shoot) later on for your own shop or blog. That way it will be a bigger win for you as well than just a vague promise of ‘exposure’ on a channel that might not even be popular.

PARTICIPATE IN OFFLINE EVENTS

Having an online shop is a big deal. But don’t forget that you’re dealing with real people and people who shop for hand-made things will more than often also want to touch your things. After all, that’s why clothes stores were invented! Same goes for jewellery and another kind of products. The more expensive your product, the more likely it is that a person will think long and hard before hitting ‘buy now’ button.

Participating in online events, such as craft fairs or beauty fairs, has a lot of advantages, in addition, to actually selling things. I personally have found it a great way to communicate my brand, introduce myself as the face of the brand and to convince people to buy my products. Once they are on the hook, keep up their interest by encouraging them to touch your products, feel the texture, try it on etc.

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And don’t underestimate the power of having your business cards on the table. If you’re taking part in a big fair the people might get overwhelmed by all the choices they’re surrounded with. Having business cards available at your desk will allow possible customers to pick your card and find your Etsy shop later on online to close the sell.

Furthermore, offline craft fairs are like a buffet dinner for fashion bloggers who come to hunt down their next big article idea, favourite designer or up and coming brands. And sometimes you might just attract the eye of a tourist or travel blogger that will share their experiences and cool findings while writing about their trip to your country. If the outcome is a blog post, you’ve been successful!

JOIN FORCES WITH FELLOW SHOP OWNERS

If you’re running an online shop then the chances are that you’re active in social media as well – if you’re not, I would suggest getting busy online to draw in more traffic into your shop. The key to getting more traffic, however, is to keep a blog, make constant photo-updates on Instagram or Facebook and keep your possible fashionista buyers in the loop about what’s going on.

One quick way of getting more exposure on other people’s blogs is to take advantage of your fellow show owners and designer’s that need the exposure as much as you do. Fair warning though, as much as it seems like an easy way out, it might not leave the best of an impression if both of you are not so genuinely raving about each other’s products. I would suggest you find a more creative way of approaching things.

Galway Designers Studio House

If you’re selling clothes, ask your blogger friend to write or video vlog about ‘outfit of the day’ or ‘3 ways to wear this piece of clothing’. It’s easy to include links in a not so obvious way to products being mentioned in such a blog post. If you’re selling jewellery then a review of ‘what’s in my jewellery box’ kind of a post might be the answers to your prayers.

Whatever you decide in the end to do… just remember to make sure the outcome won’t look like an obvious advertising piece. That kind of a reading material would not be interesting to your current customers as well as new business and it might have the complete opposite effect on the fans of your work.

LET’S WRAP IT UP

To summarize, the key to any kind of good advertising is the kind where the customer doesn’t even realize that by reading your content they’re slowly but surely being drawn into your world: so instead of selling a product, ‘sell’ an experience, a feeling, a brand.

Have you got any cool tips or tricks to share about getting your products noticed or picked up by bloggers online? If you do, don’t be shy about sharing your thoughts in the comment section below. After all… communication is the key to learning.

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Kaisa is a freelance graphic designer, Jack(ie) of all Trades Creative and the creator of the brand Sylph Designs that is known for its quirky and colourful retro-vibe pixelated jewellery. Feel free to check out her Etsy shop or follow her on social media (F

Images courtasy: The daily beast, Aay Kay and Sylph designs.

Designer Profiles: Quaverly Men’s Ties | A/W’17 Showcase

Here at the Galway Designer’s Network, we would like you all to get to know our designers a little better. This is the final installment in a series of blog posts relating to the designers who will be taking part in the upcoming A/W’17 Showcase in Tribeton on September 9th. Keep an eye out on the blog and on our social media channels over the next week and get to know our designers before the Big Day.

Ailish Green – Quaverly Men’s Ties

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Aay Kay Photography

Who are you & what kind of designer are you?  

I am Ailish Green, I make men’s ties and accessories, fully committed to sustainability in fashion and design.

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Timothée Cognard Photography

What sparked your interest with fashion & accessories?

It is an area where men can put their own identity and flair on.

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Timothée Cognard Photography

Are you self taught or did you study fashion design?  

I have a B A in Art and Design Textiles.

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Timothée Cognard Photography

What made you take your talent more seriously and want make a career out of it?   

The demand from friends and acquaintances!

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Timothée Cognard Photography

What is your aesthetic?

High quality produce and unique design.

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Timothée Cognard Photography

What are you fascinated by at the moment and how does it feed into your work?

Inspiration is constant and always changing!

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Timothée Cognard Photography

What is the biggest lesson that you have learned since you started your company?  

The power of self belief.

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Timothée Cognard Photography

What questions do you ask yourself before you begin any design project?

Do I believe in what I am doing?

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Timothée Cognard Photography

How do you stay organized when trying to design and create while balancing family or other work related responsibilities?

I assign time correctly to achieve a healthy balance.

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Timothée Cognard Photography

What advice would you give to young designers?

Try to get experience in the business end of fashion.  

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 Model Imagery|Rós Model Management|The Face Hairdressing|Colette Manning Lacey MUA

Featured Photography|Aay Kay|Timothée Cognard|

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Ailish will be taking part in the GDN A/W Showcase on September 9th in Tribeton. There will be 3 individual showcases throughout the day:

Jewellery Design at 2pm

Millinery at 4pm

Clothing Design at 6pm.

Tickets for individual shows are priced at €15, or grab yourself a bundle ticket for €35 and spend the day in Tribeton, where you can enjoy 20% off all food all day or shop the Pop Up Market featuring all of the designers collections.  Your ticket will entitle you to a glass of prosecco, a goodie bag specific to the show and a front row seat.  If you want to get your hands on a ticket, go online via eventbrite.ie or head directly to Tribeton. There will also be a limited amount of standing tickets available for each show, but you must register your interest via eventbrite.ie prior to September 9th.

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The Galway Designers Network  is a group of talented designers looking to create exciting clothing and accessories to ensure you can support your local fashion industry and keep up to date with the latest fashion looks and we are looking to make our own mark in the fashion retail sector. Our current project the Galway Designers Studio House has been established by Ann Petrov of Cozy Handmade Designs and Gayle Poppers of Kizmet Clothing but they need your help to make their dream a reality. Follow the Galway Designers Studio House Facebook Page  to read all about the project and how you can take part.

The Galway Designers Network are always looking for new and exciting designers or anyone who feels they would love to be involved. Get in touch by commenting below, via Facebook @galwaydesignersnetwork, via Instagram @galway_designersnetwork or email galwayfashionshowcase@gmail.com.