Why buy local Irish design?
What is the benefit? It will always inevitably end up costing more than purchasing from fast fashion or franchised stores. So why is it important?
Small businesses are vital to the success of a community.
By supporting local designers, you are ensuring the longevity of Irish design. They give character to a community. They give Irish design an identity and offer up and coming designers inspiration and a framework to follow.
Supporting local Irish design improves the quality of Irish design.
Yes, every high-street franchise is the same, which makes everyone feel at like they belong, but not everyone wants to or should belong in generic high street stores. Some people want to buy unique to feel unique. Independent designers give people that choice. It is where excitement and innovation happens, where new ideas can grow and trends can be made.
By supporting local design, you can ensure complete transparency.
If you purchase any item of clothing from a high-street brand, more than likely, it has been made in Asia. You do not know its history, who made it, how they made it, what conditions were they working in, were they paid adequate wages etc. Local designers make their merchandise accessible and offer a much needed clarity to a sometimes cloudy industry.
Buying Irish designs fosters a relationship between customer, clothing and designer.
Supporting the endeavours of designers in your area not only creates social capital and mutual goodwill but also strengthens social bonds. It gives personality to the brand and offers you a face to put to a name to ensure your opinions are heard. It offers an invaluable learning opportunity by allowing for curiosity, exploration and the learning of something new. You can identify the designer by name. We all feel like were in this together, on the same fashion journey.
Supporting locally owned businesses supports the the local economy.
The profits of a business are not being siphoned off to a head office somewhere else. Local businesses are more likely to use local suppliers and this in turn supports the local economy. This is a huge benefit to not only the local economy but also the environment by manufacturing locally, reducing their carbon footprint – always an added bonus.
The Galway Designers Network hopes you will try to support our designers and the hundred others like us. We are always looking for new designers who feel they would love to be involved in the Network and make their mark in the local fashion community.
Please leave a comment below as we would love to hear from you, about what you do and where you would like to see your business develop to!